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Titera's Tidbit: BASF
"We don't make a lot of the products you buy. We make a lot of the products you buy better." So ran an ad promoting the company known only as "BASF" today. Founded in 1865 in Ludwigshafen, Germany, as BASF Aktiengesellschaft, the BASF acronym stands for Badische Anilin und Soda Fabrik - that is, the aniline (used in making rubber, dyes, resins, pharmaceuticals, and varnishes) and soda factory of the state of Baden.
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Sip of the Day - January 4, 2008
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